Built for one business.
Yours.
Most small-business sites come off the same handful of templates — same layout, same stock photos, same words, a different logo in the corner. Yours gets built from how your business actually sells.
DRAG TO COMPARE
Three businesses. One website.
A template gives every business the same page. The hero photo changes, the logo changes, nothing else does — and a customer comparing three quotes has no reason to pick you.
Nobody can tell you apart
If your site looks like the other three quotes on the kitchen table, price is the only thing left to compare on.
Nothing on it is specific to how you sell
Service areas, callout fees, what you will and won’t take on, how fast you answer — the things people actually ring about aren’t on the page.
How the site gets built.
Five things a template can’t do for you, because they need someone to look at your business first.
Real research first
I read your reviews, your quotes, your competitors’ pages, and I ask you what customers ring about. That comes before any design.
Your own photographs
Your vans, your crew, your finished jobs. No stock photo of a smiling stranger holding a wrench.
Structure from how you sell
If you win work by service area, the site is built around service areas. If it’s emergency callouts, the phone number leads every page.
Real prices and terms, published
Callout fees, minimum charges, what’s included, what isn’t. Publishing them filters out the enquiries you don’t want.
Copy in the words people search
Written the way your customers describe the problem, not the way the trade describes the service.
Tell me how your business actually gets work, and I’ll show you the pages it needs.
Tell me what you need“What impressed me most was his ability to take concepts I had in my head and turn them into something professional, functional, and polished. The finished product exceeded what I originally envisioned.”
— Nick Bellino, Ducts on Call
Read the full post on LinkedIn →A website is a record of your business.
Prices move. You add a van, drop a service, cover two more suburbs. A template is finished the day it launches; a record has to stay true. Upkeep is a set amount of work taken off your plate every month, not a support queue.
See how upkeep works- Prices, service areas and hours kept current
- ONGOING
- Backups of the whole site
- WEEKLY
- SSL certificate and renewals
- INCLUDED
- Your domain, your code, from day one
- NO LOCK-IN
Not sure what you need yet? Describe the business in a few lines — I’ll tell you what I’d build.
One business. One website. Yours.
This is for trades and service businesses — HVAC, plumbing, electrical, duct cleaning, pest control, roofing, towing, septic, landscaping. It isn’t for fashion, hospitality, or lifestyle brands, and I’ll say so rather than take the work.